Margin.
Pace.
Position.
The whole GTM playbook is being rewritten in real time, across every commercial team at once.
This briefing tells you how the GTM playbook gets rewritten in strategy and management consulting boutiques as AI compresses every commercial team. Read it before your competitors hit their first AI-native quarter.
The 10-page briefing. Worth 20 minutes.
One email. One PDF. Worth twenty minutes of your week.
We send it once. Work emails only.
Every managing director at a mid-market European strategy or management-consulting boutique has had the same Monday. Partner review last Friday. Three partners originated nothing last quarter. The MD named two of them. Over the weekend you read the BD committee minutes. The rainmaker partner mentioned her biggest client asked her last Tuesday what percentage of the last deliverable was produced by AI. She gave a vague answer. The client followed up asking for a rate-card conversation.
You have done this job for twenty years. You have written the slide deck your clients now need about their industry. The pattern used to be simple. The partnership model was the quiet competitive position your firm did not have to defend. Something changed.
The firm that advises clients on transformation has not transformed itself. Every partner at the meeting knows this. Nobody has said it. The ones who say it first, and act on it before the arbitrage window closes, own the next decade.
Same technology. Same twelve months. Opposite outcomes. The difference is whether the partnership acts on what the partnership already knows.
Your MD already has AI on the offsite agenda for the third year running. The briefing below is what you want in your hand before this one.
Origination. Rate. Succession.
Three questions every BD committee is tracking. None of them used to be the same question. They are now.
Why are we losing pitches we should be winning?
Originated revenue per partner is sliding. Three partners at zero last quarter. The pitch went to a firm you do not respect. They did not price you out. They showed up better prepared and with a credible answer to the AI-content question. Your partners are losing the preparation race before they walk in.
Can our rate card survive the AI-content question?
Procurement is running your proposals through their own AI. They arrive with their own estimate. They ask the question. The firm with a credible answer holds fee. The firm without one gives 15-25% per engagement. The arbitrage window where you run AI inside and keep the old rate card closes inside 18 months.
What walks out when our rainmaker retires?
Your top three partners originate between 30 and 40 percent of firm revenue. Two are over 55. Once they leave, the book decays inside eighteen months. There has never been a way to capture their judgement. There is now. The retirement conversations are already on your calendar.
What you get when you download
An 11-page report for MDs and BD leaders at mid-market European strategy and management-consulting boutiques. Designed to be read in one sitting before your next partner meeting.
Your industry, your function, and why they are one problem
What has happened to strategy consulting's economics as a sector. What is happening in your BD committee, at the pitch table, and across your practice heads right now. And the intersection most MDs have not named yet. Plain language you can use at the next partner meeting.
Four moves across origination, rate, expansion, and succession
How to get your BD partners into the pitch earlier and designed-in. How to separate production from judgement and price both explicitly. How to build the cross-practice client graph that doubles cross-sell. How to capture what your rainmakers know before they retire.
Five questions for your next partner meeting
Ten lost pitches. The AI-content question procurement is already asking. Rainmaker succession. Where your average associate spends their Monday morning. The partners already doing what the rest of the BD committee will need to do by 2027. Ask these honestly.
Calibrated for each seat at the table.